Job description
Overview / Description : Are you obsessed with what’s new and what’s next? Are you constantly grounding your thinking in data? But really trusting your gut? Are you Googling everything always?Ogilvy is seeking an Influencer Strategist to work on a range of brands, and bring social expertise and perspective to an integrated environment. Our new data-driven Strategist will work on Influencer Marketing programs and must have a strategic mindset and deep knowledge in the influencer space. We are seeking someone with superior relationship building skills and someone who is a team player. The position will be responsible for the execution of day-to-day influencer marketing activities on behalf of brands, partnering with influencers as brand advocates, content promoters, and content contributors.
We develop integrated strategies that help transform our clients’ businesses through customer value and business value. We combine creative content ideas with smart paid media strategy to drive business results.
We offer an end-to-end integrated offering pulling together creative, media and data expertise to deliver nimble and result-driven campaigns for our clients.
Our client portfolio includes Unilever, York University, Merck, LG, Coca-Cola, Tyson, Jollibee, and more Responsibilities / Responsabilités:
- Develop and execute influencer programs inclusive of distribution strategies across paid, owned and earned that deliver on business objectives
- Establish and maintain relationships with key contacts within the influencer space while also ensuring that client/agency relationships exist on multiple levels and grow over time
- Partner and collaborate with experts across Ogilvy to integrate influencer programs into wider marketing efforts
- Partner with paid media team to maximize impact of influencer programs through sophisticated distribution
- Oversee research, identification, and relationship management with influencers that help meet brand goals
- Analyze and assess campaign to provide valuable insights and optimizations
- Create and conduct influencer briefs for creatives and influencers
- Remain on the pulse of influencer marketing trends to ensure creative, maximum exposure
- Efficiently and effectively plan and manage influencers at large-scale events
- Minimum of 2-3 years of experience in influencer strategy and execution; experience in driving talent partnerships
- Proven ability to develop meaningful influencer relationships that results in authentic and persuasive storytelling
- Proven ability to identify relevant influencers and conduct effective outreach
- Proven ability to bring creative thinking and ideas to support campaign executions
- Strong project management skills with impeccable attention to detail. Required to manage campaigns end-to-end from research to contracting and invoicing
- Experience with paid social media in support of influencer campaigns
- Proven ability to shepherd the develop legal contracts with influencers
- Experience working with influencer and content management tools
- Experience using influencer search tools and platforms to assess the effectiveness of an influencer
- Experience in affiliate programs and iCommerce is a plus
- Extensive knowledge of beauty categories is a plus
- Must be based in Toronto, Canada
- Must be open to work both remotely and in-office at Ogilvy when required
Ogilvy employees are encouraged to bring their ideas, experiences and perspectives, gleaned from their varied backgrounds, to the workplace. Ogilvy is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strive to recruit a diverse slate of candidates to help us achieve that goal.
